No one disputes that an outstanding first impression is important. But a lasting impression can sometimes be more important. Whether a teacher, announcer, preacher, politician, or salesman, it's a lasting impression that takes home the cake. Long introductions, sweet talk, friendly smiles, warm handshakes, cologne, great presentations, and like will work well in the moment. But the commonly advertised 80/20 rule likely applies also to speech. In my own experience, you'll be rewarded if your audience can remember 2% of what you've said--even the topic itself--before they will remember all of it. That's why they need to remember three things:

• Who you are.
• What you do.
• Why you're different. (or, your message)
  

That's where our podiums come in. Placing who you are, what you do, and why you're different on your podium allows your audience to experience your three most important facts for the duration of your speech. If nothing else, if they have not heard or understand a word that you have said, they will have seen your three most important facts. Whether it's making the sale, teaching their minds, or winning their hearts, you always want your most important facts to be the ones they remember: the ones they saw on your podium.  

Don't make a great first impression and neglect a lasting impression.